Category Archives: Social Media

Quảng cáo Facebook: rẻ mà run?

Hôm qua đang ngồi mần việc thì bạn Thành Long hoảng hốt alo bảo sao suggested bid của Facebook bây giờ còn có USD0.01/click à. Mình nghe xong cũng…hết hồn. Cách đây mới mấy tháng chạy 2 chiến dịch quảng … Continue reading

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Fishing and Mapping

Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early. Continue reading

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1216…

is the number of people who have completed our survey, which is based on Forrester’s Social Technographics, which classifies consumers into six overlapping levels of participation (creators, critics, collectors, joiners, spectators, and inactives). As of this writing. Continue reading

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Facebook’s redesign of Event Management is fantastic!

Event managers can invite people from past events. This is the most impressive improvement. As someone who’s creating periodical events, this change makes my life a lot easier. No need to pick up guests from a list of 1000 friends any more! Continue reading

Posted in Barcamp, Social Media | Tagged , , , | 1 Comment

Facebook: how to convert Friends to Fans?

Now, the question is: what are you gonna do about it? How do you convert your “company’s friends” to loyal fans? Yesterday a friend called me asking this very question and I wasn’t able to come up with an immediate answer. So here it is. Continue reading

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Vietnam Starter-Kit

Ok, so if you’re a tech guy thinking about moving to Vietnam (for a short or long while), I hope this post can be of good help in showing you where to start. Continue reading

Posted in Barcamp, Social Media, Startup, Technology, tweetup, Webcamp Saigon | Tagged , , , , , , , | Leave a comment

The Blogger Dilemma

As a blogger, you face this dilemma at one point or another: to blog or not to blog. There are countless people who would criticize you for what you write. It can be intimidating. Because putting yourself out there in front of the whole world is easier said than done. Continue reading

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Yahoo! 360 exodus: where’s the new land?

Facebook will continue to gain momentum in Vietnam, with an increasing rate of adoption. This SNS will be a stand-alone platform that serves Vietnamese first need of socializing on the Net and should not be included as an alternative platform to Yahoo 360. Facebook does extremely well in connecting “already known” friends, and in terms of social graph, I would say this can be moved pretty fast via email invitation.
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Thesis: Applying the new rules of International Marketing in Vietnamese Tourism 2009-2015

Please kindly take a look at the first 2 chapters of the thesis, which have been quite complete. This is mostly a 3-week work so it’s not supposed to be fancy. The language is in Vietnamese though. For English speakers, I wish you knew our language! Continue reading

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Close-up: “The quest for love”

Unilever, the largest FMCG company in Vietnam, and its advertising agency LOWE have jointly written the worst beginning chapter of Social Media Marketing in Vietnam through its “The quest for love” campaign for the Close-up brand. The campaign’s theme was: … Continue reading

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