I was helping Wonderboy Entertainment with the Social Media Campaign for “Passport to Love“. In fact, it was a predicted failure. How were you supposed to run a Social Media Marketing Campaign in one month? Quick answer: Spamming (wink)
But thanks to that, I learnt a couple of things. I believed @taitran wrote this blog post: “Social Media engagement on Facebook: Fan Page is the better channel” partly to remind me that creating a Facebook Profile for the movie was not the right way to do it. And he was right.
For the past months, I’ve seen local businesses going to Facebook to promote themselves, unfortunately most of them’ve created a Facebook Profile instead of a Fan Page. Certainly it wouldn’t hurt a lot in the beginning but the cons of doing it eclipse the pros.
Now, the question is: what are you gonna do about it? How do you convert your “company’s friends” to loyal fans? Yesterday a friend called me asking this very question and I wasn’t able to come up with an immediate answer. So here it is.
Suggest them to become fans of your business.
But suggesting fans needs some delicate handling. During my experiment with fan suggestion, I’ve found that suggesting a whopping 500 fans won’t work as expected. Facebook seems to have implemented some prevention measures that disallow mass fan suggestion.
Another weird “bug” I’ve found is some people who have become fans are still in the “not-fan” list, which causes a lot of confusion.The best tactic to fix it is send suggestions to 50 persons at a time. This works better than sending them messages because your limit is only 20 persons at any given time. And you can still attach a personal message alongside.
- Don’t create a Facebook Profile for your business. Go with the Fan Page.
- Fan suggestions should be exploited at a reasonable rate.
- Bonus: Facebook Ads can work to your advantage.
If you have been one of those who’re building fan pages for your/others’ business, please kindly share your experience here.