A new advertising law being drafted by the Ministry of Culture, Sports, and Tourism of Vietnam and circulated among different parties for feedback is putting an end to online newspapers.
According to VnExpress, the draft, once ratified, will forbid all the online newspapers, including VnExpress itself, to display ads on their front page. What does that mean?
It means that VnExpress, DanTri, Tuoitre Online, etc. will go out of business in a matter of months (unless you think they can survive with ads from sub pages), and all of us will come back to the Ice Age of reading printed newspapers.
It means that the emerging online advertising industry is losing a huge source of income from these dying newspapers, and may very well be gone with the wind too.
You will want to ask, what’s the rationality behind this decision. I don’t know, we don’t know. The only thing we know is that this draft will come up against huge disapproval from online advertisers and online newspapers. Remember the funny “large-chest, above-145-cm traffic” draft that was facing the same objection from the general public? Is Vietnam bidding for a Guinness record of having the world’s most ridiculous law? I can see our legislators are working hard
This is a step backward in the advertising industry, and it clearly shows that Vietnam is in the hands of amazing people.
What’s your take?
P/S: Even though the above-mentioned industry has changed its name to the Ministry of Culture, Sports, and Tourism of Vietnam, the page title still reads: Ministry of Culture and Information of Vietnam. hmm, weird.