Makin’ it personal

The social web has given us more tools than never before to achieve what we want to, including getting to know people who matter. But it takes one more step: makin’ it personal.

Let me give you a few examples:

  • Do you know Chris Brogan? He’s one of the top guys in the social media space. I wanted to get to know him, but didn’t know how. The other day he wrote “You’re the president of your career“. I decided it was the right time for me to speak up, so I put a comment there. Minutes later he replied, then made a “formal” introduction for me on Twitter. I got a bunch of new followers in minutes. DMed to warn me of the flock. And we’re friends.
  • Some days later I got on Jeremiah‘s blog and commented on his post “What’s your career mission“. I commented. He replied and really appreciated my comment. We got to know each other better.
  • An hour ago @Michael_Zelbel followed me. I found out he is a photography folk with 1400 followers. DMed him asking about how to get started with digital photography. Minutes later he replied with great advice and a greeting in VIETNAMESE. That’s how strangers became friends  and fiction becomes reality in this virtual world.

If you cannot get the conversation face-to-face, then make it peer-to-peer. Things work best when it is on an individual basis. Comment on their blog, reply to their tweet, DM them, write on their wall, send them emails, talk to them on IRC, etc. There are countless things you can do to make friends with them. It requires a great deal of effort, but the reward is big.

Does this make sense to you?

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