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Tag Archives: Social Media
The dark side of evangelism
This post is not about ethics nor criticism. I love walking a fine line between black-and-white-hat techniques when it comes to evangelism. But even if you use black-hat techniques you should use it the right way. Continue reading
Posted in Evangelist
Tagged Community Manager, Evangelist, Intel, Social Media, Vinabook
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Fishing and Mapping
Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early. Continue reading
Facebook: how to convert Friends to Fans?
Now, the question is: what are you gonna do about it? How do you convert your “company’s friends” to loyal fans? Yesterday a friend called me asking this very question and I wasn’t able to come up with an immediate answer. So here it is. Continue reading
Posted in Social Media
Tagged facebook, Fan Page, Passport to Love, Social Media, social media marketing, Wonderboy Entertainment
5 Comments
Thesis: Applying the new rules of International Marketing in Vietnamese Tourism 2009-2015
Please kindly take a look at the first 2 chapters of the thesis, which have been quite complete. This is mostly a 3-week work so it’s not supposed to be fancy. The language is in Vietnamese though. For English speakers, I wish you knew our language! Continue reading
Posted in featured, Social Media, Travel
Tagged blog, facebook, forum, Social Media, social network, thesis, tourism, Twitter
7 Comments
Close-up: “The quest for love”
Unilever, the largest FMCG company in Vietnam, and its advertising agency LOWE have jointly written the worst beginning chapter of Social Media Marketing in Vietnam through its “The quest for love” campaign for the Close-up brand. The campaign’s theme was: … Continue reading
Posted in Social Media
Tagged advertising, close-up, lowe, Social Media, social media marketing, the quest for love, unilever
1 Comment
The fall and rise of social computing in Vietnam
It seems inevitabe. FaceViet, a Vietnamese Facebook clone, was reported to be filing for bankrupcy. VON (Vietnam Online Network) is reportedly being sold. Rumor has it that Cyvee, the first social network for professionals, is laying off 75% of its … Continue reading
Posted in featured, Startup
Tagged caravat.com, Cyvee, faceviet, google, Social Computing, Social Media, timnhanh, Vietnamworks, vinagame, von, yume.vn
12 Comments
Makin’ it personal
The social web has given us more tools than never before to achieve what we want to, including getting to know people who matter. But it takes one more step: makin’ it personal. Let me give you a few examples: … Continue reading
Posted in Social Media
Tagged chrisbrogan, facebook, IRC, Jeremiah, Social Media, Twitter
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Education and Marketing
I’m no marketer, must admit. I didn’t have a proper marketing at university, if not it’s the worst course. There’s one thing people in the social space believe in: New Media is a better way to do marketing these days. … Continue reading