Tag Archives: Social Media

The dark side of evangelism

This post is not about ethics nor criticism. I love walking a fine line between black-and-white-hat techniques when it comes to evangelism. But even if you use black-hat techniques you should use it the right way. Continue reading

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Fishing and Mapping

Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early. Continue reading

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is the number of people who have completed our survey, which is based on Forrester’s Social Technographics, which classifies consumers into six overlapping levels of participation (creators, critics, collectors, joiners, spectators, and inactives). As of this writing. Continue reading

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Facebook: how to convert Friends to Fans?

Now, the question is: what are you gonna do about it? How do you convert your “company’s friends” to loyal fans? Yesterday a friend called me asking this very question and I wasn’t able to come up with an immediate answer. So here it is. Continue reading

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Thesis: Applying the new rules of International Marketing in Vietnamese Tourism 2009-2015

Please kindly take a look at the first 2 chapters of the thesis, which have been quite complete. This is mostly a 3-week work so it’s not supposed to be fancy. The language is in Vietnamese though. For English speakers, I wish you knew our language! Continue reading

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Close-up: “The quest for love”

Unilever, the largest FMCG company in Vietnam, and its advertising agency LOWE have jointly written the worst beginning chapter of Social Media Marketing in Vietnam through its “The quest for love” campaign for the Close-up brand. The campaign’s theme was: … Continue reading

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The fall and rise of social computing in Vietnam

It seems inevitabe. FaceViet, a Vietnamese Facebook clone, was reported to be filing for bankrupcy. VON (Vietnam Online Network) is reportedly being sold. Rumor has it that Cyvee, the first social network for professionals, is laying off 75% of its … Continue reading

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Makin’ it personal

The social web has given us more tools than never before to achieve what we want to, including getting to know people who matter. But it takes one more step: makin’ it personal. Let me give you a few examples: … Continue reading

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Education and Marketing

I’m no marketer, must admit. I didn’t have a proper marketing at university, if not it’s the worst course. There’s one thing people in the social space believe in: New Media is a better way to do marketing these days. … Continue reading

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10 topics I’d like you to blog about in 2009

It’s a few hours away and we’ll find us all celebrating a New Year 2009. 2008 has been so eventful that nobody can ever forget about it. But it’s time to turn over a new leaf, and start blogging about … Continue reading

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