Tag Archives: Technographics

Fishing and Mapping

Well for one thing, social media is so different from traditional marketing in that it takes a lot of time, it’s incremental. It’s neither about blockbusters nor serial killing ads on da TV. It’s about building up the conversation and “keep posting”. Or fishing. With or without a hook. When you have something interesting to say, they will come to you. You probably won’t have to wait until you’re 80 like our man. But don’t expect success to come early. Continue reading

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